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Hi, I’m Lyaina! I’m a designer who crafts intuitive experiences from the most complicated challenges. I’ve transformed traditionally complex industries like fintech and cybersecurity into approachable experiences.
Transforming failing landing pages
Content Designer — Intuit, 2023
Led a customer-focused redesign of underperforming landing pages, using clear content hierarchy and compelling value props to drive a 10% increase in conversions and boost subscriber growth.
Bringing a startup’s vision to life
Product Designer — Dune Security, 2023
Spearheaded the conceptualization and design of Dune Security's founding platform, securing $2 million in funding, attracting 50K users, and achieving product-market fit.
Reducing complexity in bank loans
Design Intern — Intuit, 2022
Transformed the complicated bank loan application process into a quick and simple mobile experience. This change eliminated key friction points and boosted customer confidence.
🔒 "Classes" content strategy
Content Designer — Intuit, 2024
Successfully launched a new data organization feature for an untapped customer segment, creating a comprehensive content strategy for consistency and scalability.
