I’m a designer who creates intuitive experiences from the most complicated challenges. I’ve transformed traditionally complex industries like fintech and cybersecurity into approachable platforms.
Lyaina Nguyen PortfolioLyaina Nguyen Portfolio
Intuit '23 mockup
Intuit ‘23 — Transforming failing landing pages
Led a customer-focused redesign of underperforming landing pages, using clear content hierarchy and compelling value props to drive a 10% increase in conversions and boost subscriber growth.
Intuit '23 mockup
Intuit ‘22 — Reducing complexity in loan applications
Transformed the complicated bank loan application process into a quick and simple mobile experience. This change eliminated key friction points and boosted customer confidence.
Intuit '23 mockup
🔒 Intuit ‘24 — “Classes” content strategy
Successfully launched a new data organization feature for an untapped customer segment, creating a comprehensive content strategy for consistency and scalability and standardized naming conventions.
Intuit '23 mockup
🔒 Dune ‘23 — Replacing mandatory security trainings
Spearheaded the design of Dune Security's founding platform, a tool that analyzes employee behavior to identify security risks. This effort secured $2 million in funding, attracted 50K users, and achieved product-market fit.
Thanks for stopping by! See you next time.
LinkedInEmail