Portfolio

I’m a designer who creates intuitive experiences from the most complicated challenges. I’ve transformed traditionally complex industries like fintech and cybersecurity into approachable platforms.

Intuit ‘23 — Transforming failing landing pages

Led a customer-focused redesign of underperforming landing pages, using clear content hierarchy and compelling value props to drive a 10% increase in conversions and boost subscriber growth.

Dune ‘23 — Replacing mandatory security trainings

Spearheaded the design of Dune Security's founding platform, a tool that analyzes employee behavior to identify security risks. This effort secured $2 million in funding, attracted 50K users, and achieved product-market fit.

🔒 Intuit ‘24 — “Classes” content strategy

Successfully launched a new data organization feature for an untapped customer segment, creating a comprehensive content strategy for consistency and scalability and standardized naming conventions.

Intuit ‘22 — Reducing complexity in loan applications

Transformed the complicated bank loan application process into a quick and simple mobile experience. This change eliminated key friction points and boosted customer confidence.